In America 62% of Americans (191 million) own a grill and 70% of those Americans (138 million) are men! So it is easy to see why Weber Grills would target men in this Bring Macho Back campaign.
In today's society where the roles of men and women are becoming more equal and the differences between them are beginning to blur, Weber Grills is looking to BRING MACHO BACK! This campaign looks to leverage the masculine instincts of men for comradery, competition, and the urge to take care of their families by making grilling outdoors manly.
Design Items Include:
Ad Campaign | Icon Design | Billboard Advertising | T-Shirt DesignNext project