logo
Copyright Courage Designs 2017. All rights reserved.
Justin Hoerner Designs | Webber Grills
229
portfolio_page-template-default,single,single-portfolio_page,postid-229,qode-quick-links-1.0,ajax_fade,page_not_loaded,,qode_grid_1300,side_area_uncovered_from_content,qode-content-sidebar-responsive,qode-theme-ver-11.2,qode-theme-bridge,wpb-js-composer js-comp-ver-5.2.1,vc_responsive
Bring Macho Back

Webber Grills

Category
Advertising
About This Project

In America 62% of people (191 million) own a grill and 70% of those people (138 million) are men! So it is easy to see why Weber Grills would target men in this Bring Macho Back campaign.

In today’s society where the roles of men and women are becoming more equal and the differences between them are beginning to blur, Weber Grills is looking to BRING MACHO BACK! This campaign looks to leverage the masculine instincts of men for comradery, competition, and the urge to take care of their families by making grilling outdoors manly.