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Justin Hoerner Designs | The Statler
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Curio Collection by Hilton

The Statler

Logo, Marketing Collateral
About This Project

When it first opened in 1956 the Statler was one of the most glamorous hotels in the world. This $175M redevelopment of the former Statler Hilton will include 219 luxury residences, 161 hotel rooms, boutique shopping, fine dining and a black box venue. This historic icon will be brought back to life by the boutique brand Curio by Hilton hotels.

When Statler contacted Courage to re-envision their branding we were very honored! As a result, we did many hours of research about the original time period looking for inspiration. A tilt of the hat to Frank, this Rat Pack inspired logotype has a custom, hand-crafted signature feel; much like the service customers can expect at The Statler.